What is the average TikTok engagement rate in 2026?
As of 2026-10-20, the median TikTok engagement rate is 6.7%, measured across 150 public videos sampled via the SocialCrawl API. The mean sits at 9.2%, and top-performing videos (90th percentile) reach 18.9% or higher.
Last updated October 20, 2026
The numbers, right now
Last updated October 20, 2026
6.7%
Median engagement rate
18.9%
Top 10% engagement rate
9.2%
Average engagement rate
150
Videos sampled
Engagement rate breakdown
| Measure | Engagement rate |
|---|---|
| Median engagement rate | 6.7% |
| Average engagement rate | 9.2% |
| Top 10% engagement rate | 18.9% |
How we compute this
Engagement rate is calculated per video as (likes + comments + shares) / views, then the median, mean, and 90th-percentile are derived across 150 public TikTok videos sampled via the SocialCrawl API endpoint /v1/tiktok/search using several broad search queries. Videos with zero views are excluded. The snapshot was last computed on 2026-10-20.
- Source endpoints
- /v1/tiktok/search
- Sample size
- 150
- Computed
- 2026-10-20
Run this yourself
One API call returns the same live feed we sampled. Drop in your key and go.
curl "https://www.socialcrawl.dev/v1/tiktok/search?region=US" \
-H "x-api-key: sc_your_api_key_here"Have a question? We got answers
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