# What is the average TikTok engagement rate in 2026? (https://www.socialcrawl.dev/data/average-tiktok-engagement-rate)

As of 2026-10-20, the median TikTok engagement rate is 6.7%, measured across 150 public videos sampled via the SocialCrawl API. The mean sits at 9.2%, and top-performing videos (90th percentile) reach 18.9% or higher.

Computed 2026-10-20 from a sample of 150.

## Methodology

Engagement rate is calculated per video as (likes + comments + shares) / views, then the median, mean, and 90th-percentile are derived across 150 public TikTok videos sampled via the SocialCrawl API endpoint /v1/tiktok/search using several broad search queries. Videos with zero views are excluded. The snapshot was last computed on 2026-10-20.

## FAQ

### What is a good TikTok engagement rate?

6.7% is the median benchmark as of 2026-10-20, the dividing line between typical and above-average TikTok performance. Videos in the top 10% record 18.9% or higher. If your videos consistently beat the median, your content is outperforming most public TikTok posts in the SocialCrawl dataset.

### Is the average TikTok engagement rate higher than Instagram's?

TikTok's median engagement rate of 6.7% (as of 2026-10-20) tends to run higher than Instagram benchmarks because TikTok measures engagement against views, not followers, and pushes content to non-followers. A fair cross-platform comparison has to match the denominator: views-based rates on TikTok are not the same figure as follower-based rates on Instagram.

### How is TikTok engagement rate calculated in this dataset?

Each video's engagement rate is (likes + comments + shares) / views. The median of that figure across 150 public TikTok videos sampled via /v1/tiktok/search is 6.7% as of 2026-10-20. Videos with zero views are excluded so a missing view count cannot distort the result.

## Explore with AI

Questions this API answers, phrased for an AI assistant:

- What is the average TikTok engagement rate for creators in 2026?
- What counts as a good TikTok engagement rate compared to published benchmarks?

Data source: SocialCrawl unified social data API. https://www.socialcrawl.dev/data